The Award of The Day definitely goes (went) to SpaceIL – the private Israelian space program. Not so much because they are going to the moon, but the way they are doing it. They started the program to inspire everyone to ‘reach for the moon’ and to enhance a sense of awe in engineering. They are sharing their development, they are inviting both interested volunteers and the highest experts, they are perceiving a space program as an educational project. Communicating that this IS rocket science and you can be a rocket scientist too – and not as some sort of diluted talent show but by doing the damn research.